Colour

The design element, colour, is an effective way to attract users to visit and engage within a website interface. According to Cheng, Wu, & Leiner [35], colour is rarely used to create an emotional bond between the products and audiences, and yet colour produces stimuli affecting consumer behaviour. For example, the colour red is tense [36], or strong [37]. Coloured photos are said to enhance the appearance of photos more than black and white photos [38]. Cheng et al. [35] asserted that colour affects the senses, the cognitive state and can change that way users perceive things. Preece, Rogers & Sharpe [39] asserted that colour that is likeable and pleasing to viewers are more tolerated by users. Swasty and Adriyanto [37] asserted that if colours harmonize, users will find the website engaging.